A key trend to emerge from Total Retail’s second annual Top 100 Omnichannel Retailers report was that retailers are allowing their customers to access, earn and redeem their loyalty points across the different channels in which the retailers operate (e.g., online, store, mobile, app, etc.). Of the 100 retailers analyzed for the report, nearly three-quarters (74 percent) said they enable customers to earn and redeem loyalty points across channels vs. just 42 that did so in 2017. Twenty-two of the 74 retailers enabling cross-channel loyalty, however, said they had some exceptions within their programs. Clearly, retailers are adapting their businesses to account for the omnichannel nature of today’s consumers, and this extends to their loyalty programs.